Following the announcement of Virtual Producer & & Roaster Forum (PRF) last month, the event has actually now launched its line-up of audio speakers and panels.

In feedback to the growing demand for an industry-leading electronic occasion, these conversations will occur on the cutting-edge online Airmeet system.

Digital PRF 2021 intends to establish a brand-new requirement for online event experiences in the coffee industry, with a focus on collaboration, networking, as well as driving eco-friendly coffee sales.

The lectures as well as panel discussions at the event will certainly cover a variety of topics. They will bring sector leaders from worldwide to present on genuine issues and also advancements in the coffee field.

Virtual PRF 2021 will happen on April 5 & & 6, 2021. Read on to read more about the speakers as well as panel discussions that have actually been revealed.

Discover more concerning Virtual PRF right here.

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Virtual PRF 2021 panel conversations Virtual PRF will certainly include a variety of panel conversations featuring market leaders from across the field. These will talk about challenges as well as problems that face stakeholders throughout the sector, along with determining brand-new market chances as well as unboxing existing fads. See listed below for a listing of all panel discussions

  • . China: The Emerging Coffee Market: China is the fourth-largest nation on earth, and also has the highest possible population in the entire globe, but it additionally has one of the world’s most affordable coffee usage rates; citizens eat, typically, just one cup a year. While this could not sound promising, coffee usage prices in China are growing at 30% a year, compared to a worldwide price of 2%. For roasters and also manufacturers seeking to go into an untapped market, it provides amazing capacity.
    • Featuring: Natalia Li (Ingenuity Coffee) and Lewis Harding (Coffee Exchange).
  • Business Vs Specialty: Understanding Value: What makes specialized coffee special? We understand the high quality is far better than commodity-grade beans, yet why?
  • Millennial Coffee Trends: If there’s one thing that millennials worldwide have in common, it’s a preference for coffee. This team makes up a major percentage of the world’s coffee enthusiasts, so it’s a generation worth taking note of if you run a cafe or roastery and also wish to remain in advance of the contour. Taking advantage of this market is important for organization success, yet it will not occur without an understanding of the fads that drive their behaviour.
  • Market Access: The Middle East: The Middle East’s coffee sector is experiencing significant growth. Specialized coffeehouse chains thrive here, particularly in Dubai as well as Saudi Arabia. With over 9,000 top quality coffee electrical outlets in 12 nations, the area offers adequate possibility for capitalists and is a new market for worldwide producers.
  • Profiling The North American Coffee Drinker: More than 50% of North Americans over the age of 18 years drink coffee every single day. This represents over 150 million day-to-day drinkers. In the United States and Canada, coffee intake is up, “premium” coffee usage is expanding, as well as single-cup home developing gets on the increase. In addition, these rises are being led by more youthful generations.
  • Exotic Coffees & & Processing Methods: Natural, cleaned, and honey coffees with distinct flavour profiles are familiar specialty coffee offerings. This does not suggest producers aren’t also open to experimental handling. In coffee, handling is essential. More than simply drying out and the elimination of mucilage, each technique affects a lot’s flavours and sensory attributes in an unique way. Control coffee processing and also you can preserve– or perhaps boost– high quality and uniformity.
  • FOB Vs Farmgate Price: How much was the farmer that grew your coffee paid? Locating an answer to this apparently easy inquiry is testing. So challenging, actually, that many coffee bar and specialty coffee roasters do not recognize the answer. This is a significant concern. When higher costs are being paid, does any of that get to the farmers? Are we supporting sustainable manufacturing?
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Virtual PRF 2021 audio speakers & lectures Alongside these panel discussions, Virtual PRF will additionally feature a number of talks

  • from key market figures throughout both days. See below for a list of lecture titles as well as featured speakers. Introduction To The Honduran Coffee Sector(Francisco Ordoñez– President, IHCAFE)
  • Analysing The Supply Chain: Transactional Values (Martin Mayorga– Founder as well as CEO, Mayorga Organics)
  • Assessing The Costs Of Production: A Cost-Benefit Analysis (Karl Wienhold– Founder as well as Director, Cedro Alto)
  • Why Consider Cold Brew? (Matt Swenson– Director of Coffee, Nestlé)
  • Understanding The Russian Coffee Market (Drago Lakic– Managing Director, Soyuz Coffee)
  • Just How Forward Crop Purchases Reshaped The Brazilian Market & & Impacted Global Prices (Artur Ornelas– Commercial Manager, Mercon Coffee Group)
  • How LIFT Builds A Better Coffee World (Jessenia Argüello– Sustainable Production Manager, Mercon Specialty)
  • Coffee Waves & & The Role Of Espresso (Maurizio Giuli– Director of Marketing, Simonelli Group)
  • Exactly How Storage And Handling Affect the Quality Of Green Coffee (Diego Lara– Division Manager US/Canada & & Europe, GrainPro)
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Other speakers and featured organisations will include: Attendees will be able to connect with audio speakers( by asking concerns as well as adding to polls) throughout panel conversations and also lectures for a much more collective occasion experience.

Yet, some audio speakers will additionally host virtual booths and also tables at the event, indicating there will be additional opportunities to ask concerns and also continue the conversation.

Over the following few weeks, you can keep an eye on the PRF Instagram network for any additional news concerning the event, and upcoming Instagram Live occasions that will feature PRF audio speakers.

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Virtual PRF will certainly occur on April 5 & 6, 2021. You can purchase your tickets below. For more information concerning the event, you can go to the PRF web site

below, in addition to the FAQs here( sponsors), below( technological), and right here(participants). Perfect Daily Grind Want to learn more short articles similar to this? Sign up for our e-newsletter!


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